• Overview

  • Range

  • Technology

  • Blog

The benefits of choosing Potenza tyres

Potenza Benefits

The Potenza Range

  • Performance

  • Track & Street

  • Track Only

The Potenza Range

  • Performance

  • Track & Street

  • Track Only

Potenza tyre technology

  • Ultimate control and stability
  • Safe driving in all conditions
  • Enhanced grip and traction
  • Motorsport feel and performance
  • Results proven innovation

Ultimate control and stability

The asymmetrical and rigid tread design of Potenza tyres is engineered to provide the ultimate control and stability during cornering.

The Potenza Sport provides rigidity and lateral stiffness for superb stability during cornering and straight running, with maximised contact area with the road for enhanced grip and stability.

On the Potenza Adrenalin RE003, shortened lug grooves increase the rigidity of the shoulder block, taking handling stability to a new level.

 

Note: RE003 product is shown

 

Safe driving in all conditions

The Potenza range is designed for superior safety in the wet and dry.

The innovative 3D sipes on the Potenza Sport aid to increase the shear stiffness of the tyre, which provides superior benefits in wet braking and abrasion resistance. 

On the Potenza RE003, pulse grooves and deflectors provide advanced drainage and anti-hydroplaning performance.

Note: RE003 product is shown
 

Enhanced grip and traction

To deliver higher tyre stability and improved traction, Potenza’s sidewalls are reinforced with polyethylene terephthalate, and in some patterns even Kevlar. Rim guards are present on low profile sizes to protect your investment.

Note: RE003 product is shown

 

Motorsport feel and performance

Potenza RE003 features a wide centre rib and curved groove wall that deliver ultraprecise handling and cornering performance.

Note: RE003 product is shown

Results proven innovation

With improved levels of ride comfort and performance, Potenza S001 RFT represents a significant breakthrough in tyre design and technology. 

Run Flat Technology

Our Next Generation Run Flat Tyre – the Potenza S001 RFT – delivers a level of ride
comfort that redefines the understanding of Run Flat Technology.
The Challenge

The Challenge

While the reinforced sidewalls of Run Flat tyres keep them working without air pressure, they also create a stiffer drive than conventional tyres when they are inflated.

Potenza S001 RFT

The Innovation

To overcome this limitation, we’ve introduced a revised sidewall and next generation heat-supressing technology into the design of the S001 RFT.

The Innovation
Nona Pro Technology

Nano Pro-Tech™ and Cooling Fin

To combat heat generation from within the tyre, we’ve used Nano Pro-Tech™ to develop a new rubber compound for the reinforced sidewall.

To supress heat generation on the outside of the tyre, we’ve introduced fins along the tyre wall exterior.


Watch all the action

  •  
    Aston Martin Bridgestone S007A
  •  
    Potenza Adrenalin RE003
  •  
    Potenza S007A

Potenza Articles

  • Bespoke High-Performance Bridgestone Tyres Unleash the New Lamborghini Revuelto’s Potential
    01 May, 2023

    Bridgestone Tyres Unleash the New Lamborghini Revuelto’s

  • 60 Anniversary of Motorsport Activities
    04 April, 2023

    60 Anniversary of Motorsport Activities

  • Huracán Sterrato
    09 March, 2023

    Bridgestone Partners with Lamborghini

New Tyre

Lets find tyres to suit you

  • Search by rego
  • Search by size
     
     
  • Search by vehicle
Vehicle data is provided by Vehicle Logic
width-illustration
rim-illustration
profile-illustration
Vehicle data is provided by Vehicle Logic
Get in touch with our friendly team
Gecko-Arms-Crossed
X
Our Website uses cookies to ensure you get the best experience.
Learn More
Confirm