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Overview
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Range
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Features
Bridgestone Ecopia Tyres
Save fuel and reduce emissions with Ecopia tyres
Bridgestone Ecopia tyres are designed to reduce fuel consumption and CO₂ emissions while delivering the safety and comfort drivers expect. Using advanced low rolling resistance technology, Ecopia tyres require less energy to move, helping you drive further for less. The range is available for passenger cars, SUVs and light commercial vehicles, combining fuel efficiency, dependable grip and long wear life. Whether you are looking at the Ecopia EP300, exploring reviews, or planning to buy Ecopia tyres online or instore, the range provides eco-friendly performance without compromise.
Ecopia tyres: Fuel efficient & durable
Every Ecopia tyre is engineered with Bridgestone’s Nano Pro-Tech™ compound and high-dispersing silica, reducing rolling resistance while maintaining control, durability and strength. This technology lowers fuel use and emissions without sacrificing wet grip or tyre life, resulting in a tyre that is efficient, safe and built to last.
Ecopia tyres range and reviews
Independent testing and driver feedback highlight the advantages of Ecopia tyres. In controlled conditions, the range has shown up to a 4.2% reduction in fuel consumption compared to standard tyres. Drivers often note the quiet ride, reliable wet handling and long wear life, along with the benefit of fewer fuel stops in everyday use.
The Ecopia line-up caters to a wide variety of vehicles, with options designed to meet different needs:
- Ecopia EP300 – Passenger car tyre
- Ecopia H/L 001 – SUV-specific tyre
- Ecopia EP150 and EP500 – Original equipment tyres designed for a variety of compact vehicles
The EP300 is a popular product for passenger car fitments. It delivers reduced fuel use, balanced wet and dry performance, and long, even tread wear. Positive reviews consistently highlight its durability and real-world fuel savings, making it a trusted option for drivers seeking eco-friendly performance.
Testing was in accordance with ADR 81/02 on two identical 2017 Toyota Corolla Ascent Hatches fitted with tyre size 205/55R16.
Actual fuel consumption and CO2 emissions depend on factors such as traffic conditions, vehicle condition and driving style.
Ecopia tyre comparison performed against a Supercat tyre.
The benefits of choosing Ecopia tyres
The Ecopia tyre for cars
Ecopia EP300
The Ecopia EP300 is the perfect tyre for those looking to reduce fuel use without compromising on safety or comfort. Our low rolling resistance technology allows the EP300 to power forward with less fuel, so you can enjoy savings for the environment and your wallet.
The Ecopia tyre for SUVs
Ecopia H/L 001
After years of innovating and perfecting our Ecopia tyres, we have created the Ecopia H/L 001, the fuel saving SUV tyre.
The ideal eco-friendly SUV tyre,
the H/L 001 delivers superior fuel efficiency, safer wet grip, and excellent wear life.
The Ecopia range
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Eco
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Highway Luxury
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Light Commercial
Reduced energy loss for superior fuel economy
Every Ecopia tyre is made with Nano Pro-Tech™ rubber to reduce energy loss, so you use less fuel to power your car. This cutting edge compound contains high-dispersing silica that reduces rolling resistance.
Safe wet handling
An advanced tread design, newer casing construction and Nano Pro-Tech compound combine to ensure you stay safe when the weather turns wet.
Great wear life
An optimised crown shape and rounded rib edges ensures even contact shape and pressure between the tyre and the road surface, contributing to not only better rolling resistance and wet grip, but also great wear life.
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