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Superior performance tyre technology
Potenza tyres deliver a premium on-road experience to maximise your sports driving feel and performance.
Experience the ideal mix of control, speed and stability with incredible responsiveness for optimum performance on road.

The ultimate sport performance tyre
The Potenza range is the ultimate choice for performance tyres. Developed through global motorsport programs, the Potenza range gives you enhanced grip & tractions with highspeed stability for the ultimate driving experience. Whether looking for performance on the road, track or a track & street hybrid, the Potenza range has the premium sports performance pattern for you.
The Potenza Range
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Performance
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Track & Street
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Track Only
Potenza tyre technology
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Enhanced grip and traction
To deliver higher tyre stability and improved traction, Potenza’s sidewalls are reinforced with polyethylene terephthalate. Rim guards are present on low profile sizes to protect your investment. Note: RE005 product is shown.
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Motorsport feel and performance
Potenza Adrenalin RE005 features a wide centre rib and curved groove wall that deliver ultraprecise handling and cornering performance. Note: RE005 product is shown.
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Results proven innovation
With improved levels of ride comfort and performance, Potenza S001 RFT represents a significant breakthrough in tyre design and technology.
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Safe driving in all conditions
The Potenza range is designed for superior safety in the wet and dry. On the Potenza Adrenalin RE005, pulse grooves and deflectors provide advanced drainage and anti-planning performance. Note: RE005 product is shown.
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Ultimate Control and stability
The asymmetrical and rigid tread design of Potenza tyres is engineered to provide the ultimate control and stability during cornering. On the Potenza Adrenalin RE005, shortened lug grooves increase the rigidity of the shoulder block, taking handling stability to a new level. Note: RE005 product is shown

Results proven innovation
With improved levels of ride comfort and performance, Potenza S001 RFT represents a significant breakthrough in tyre design and technology.
Run Flat Technology
comfort that redefines the understanding of Run Flat Technology.

The Challenge
While the reinforced sidewalls of Run Flat tyres keep them working without air pressure, they also create a stiffer drive than conventional tyres when they are inflated.
Potenza S001 RFT
The Innovation
To overcome this limitation, we’ve introduced a revised sidewall and next generation heat-supressing technology into the design of the S001 RFT.


Nano Pro-Tech™ and Cooling Fin
To combat heat generation from within the tyre, we’ve used Nano Pro-Tech™ to develop a new rubber compound for the reinforced sidewall.
To supress heat generation on the outside of the tyre, we’ve introduced fins along the tyre wall exterior.
Watch all the action
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Bridgestone Potenza Adrenalin RE005
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Aston Martin Bridgestone S007A
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Potenza S007A

Your ultimate driving experience
With incredible responsiveness and high speed stability, Potenza gives you the ultimate driving experience.
Potenza Articles

Your ultimate driving experience
With incredible responsiveness and high speed stability, Potenza gives you the ultimate driving experience.






