Bridgestone selected by Lamborghini

Our Potenza tyres specifically developed for Lamborghini’s Huracán STO supercar are the result of a new collaboration between two industry leaders. Like the Lamborghini Huracán STO, the custom-engineered Bridgestone Potenza tyres are the perfect fusion of technology and design.

Key to the tyre’s success in maximizing the supersports car’s performance is the combination of pattern and cavity design and the use of the latest state of the art technologies. 
Thanks to a strong collaboration with Lamborghini and its virtual development technology, we carried out our tyre development process to achieve maximum results despite limitations caused by the COVID-19 pandemic

Bridgestone’s capabilities in virtual tyre development proved crucial to its Potenza tyres achieving outstanding performance in the given timeframe, with the tyre manufacturer testing several combinations in its virtual environment and integrating tyre behaviour in the vehicle’s system to find the perfect match for Lamborghini in a virtual driving simulator. This resulted in a process that went from start to finish in a more efficient way and with a reduced environmental impact.