Premium performance tyre with Potenza Sport

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Bridgestone Australia
Potenza Sport
10 January, 2023
Bridgestone launches the new premium performance tyre with POTENZA Sport

Introducing the new premium performance tyre, Potenza Sport

Engineered using state-of-the-art tyre technologies, Potenza Sport is optimised for high-speed stability, braking performance and wet handling, and is a step up over our previous Potenza tyres.  

Potenza Sport enters the Australian market as a proven performer, having claimed the top sport spot in the acclaimed AutoBild Sportcars' 2021 Sports Tyre Test earlier this year. 


Potenza Sport launches

Potenza Sport launches with an extensive range of 64-sizes from 17 to 22-inch options for Australia, with 18 sizes either revived or introduced through the product’s launch. This includes seven sizes specifically for SUVs.

It is available in sizes to suit VW Golf R, Subaru WRX, Holden Commodore SS and HSV Clubsport, BMW M3/M4, Audi RS3, performance skewed Mercedes-Benz models, Toyota Supra, Kia Stinger, Ford Focus RS and Mustang, Porsche Cayman and 911, and Lexus IS to name a few.

Bridgestone launches the new premium performance tyre with POTENZA Sport
Bridgestone launches the new premium performance tyre with POTENZA Sport

Potenza Sport fitments

Through the expansion of the Potenza Sports size range, it is also ideal for fitments such as Porsche Panamera, Honda Civic Type R, Audi RS7, Range Rover Velar, Mercedes-Benz GLS and GLE Class, Maserati Ghibli, and BMW X5 and X6. 

Potenza Sport inherits and enhances key performance characteristics from tyres across the Potenza family. It sets a new standard in premium and high-end sport performance with its exceptional cornering and straight-line stability, offering drivers outstanding control on both dry and wet road conditions. 

Innovative performance tyre

Potenza Sport features various new and innovative technologies in tread pattern design, compound and construction. Innovative 3D sipes are applied to the tyre tread pattern design to increase stiffness, as well as to improve and enhance braking and abrasion resistance. 

The compound contains an optimised formula that is combined with innovative mixing technology to improve the tyre’s wet and dry handling performances. We’ve also deployed a new hybrid crown reinforcement to maximise tyre stability at high speed. A sporty carcass package is also applied to increase stability and steering response, while optimising rolling resistance.


During the tyre design and development stage, virtual tyre development technology played a critical role in enabling us to accurately predict the tyre’s performance without having to physically produce and test it – accelerating the time-to-market and streamlining the development process.

As part of its development, Potenza Sport was benchmarked and tested against the predecessor S007A and a key competitor, with Potenza Sport showing a step up across key performance characteristics.


Bridgestone launches the new premium performance tyre with POTENZA Sport
In the wet, Potenza Sport shines with significantly better wet corning and wet handling than the benchmark and competition, as well as advantages in wet braking and high-speed stability.

Compared to S007A, Potenza sport is a step forward in all metrics – with a substantial gain in what matters most for a performance tyre: stability, handling and wet characteristics.

Potenza Sport has also flexed its credibility through key original equipment fitments on some of the most prestigious models, including the Maserati MC20 supercar, Lamborghini Huracán STO, BMW 8 series, amongst others.

The new Potenza Sport is available now through our extensive network of Bridgestone Select and Bridgestone Service centres.  
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Bridgestone launches the new premium performance tyre with POTENZA Sport

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