Australia's Most Trusted Tyre Brand
13 September 2020
Bridgestone has retained the title of ‘Australia’s Most Trusted Tyre Brand’ for a sixth consecutive year, and remains the sole recipient of the coveted award since the Tyres category was added to Reader’s Digest’s Most Trusted Brands accolades in 2014.
The Reader’s Digest Most Trusted Brands survey is conducted by research firm Catalyst, and saw nearly 2,500 respondents in 2019, awarding winners across 70 categories. The research showed that reputation, reliability and quality were key considerations relating to a consumer’s trust.
Bridgestone Australia & New Zealand Managing Director, Stephen Roche, says that the importance of holding the trust of Australian motorists cannot be understated.
“Trust is something that is hard to earn, and easy to lose. We are dedicated to ensuring we build on the trust we have earned with Australian motorists over the years through providing quality, reliable tyres, as well as giving back to the community.
Mr Roche believes a driving force of the public’s trust is Bridgestone’s commitment to giving back to the community, beyond the promise of quality products and service, through partnerships with the Leukaemia Foundation and Road Safety Education’s flagship high school program, RYDA.
“Quality and reliable products are only one part of the equation when it comes to building trust. Bridgestone knows actions are important, and that’s why we devote attention to our social responsibilities such as making our roads safer, supporting those in need, and our commitment to environmental sustainability,” Mr Roche said.
Speak to your local Bridgestone store to find out why Bridgestone is Australia’s Most Trusted Tyre Brand.