Passion to turn the world
“Passion to Turn the World” illustrates our passion to race, win, embrace the ultimate challenge, and accelerate innovation. The message also represents the passion to support a sustainable mobility society together with our partners through motorsports.
Motorsport History
Since 1963, we've championed racing excellence, innovation, and future mobility.
Race Series
From traditional endurance racing to emerging platforms that are shaping the future of sustainable mobility, we consistently redefine performance through the ultimate proving ground, motorsports.
Iconic wins
Trusted by champions, our tyres have helped teams and drivers achieve legendary finishes and record-breaking victories.
Double Triumph
Super GT GT500
Sho Tsuboi and Kenta Yamashita clinched both the 2024 SUPER GT GT500 drivers' title and team championship on Bridgestone tyres, highlighting our tyres’ exceptional grip and durability.
Rewriting The Record Books
Indy Autonomous Challenge (IAC)
Our advanced tyre technologies helped set new records at the Indianapolis Motor Speedway, with a top speed of 296 km/h and the fastest autonomous overtaking manoeuvre at 290 km/h.
Masterclass Performance On ENLITEN Tyres
Bridgestone World Solar Challenge
The Belgian Solar Team Innoptus claimed back-to-back victories using new and more efficient ENLITEN tyres. The 3,021-kilometre journey was completed in under 5 hours, 48 minutes faster than their 2019 win.
From circuit to street
Racing is our mobile lab, and every lap on the track helps us engineer better, safer and more efficient tyres for everyday road users.
Redefining Tyre Innovation With ENLITEN
Tested in extreme conditions like the World Solar Challenge and ecoRally Cup, our ENLITEN tyres reduce rolling resistance and material usage. These advantages are also incorporated into road tyres like TURANZA 6.
Sustainable Racing With Guayule
We pioneered the use of Guayule-derived natural rubber in motorsports. This desert shrub meets the same performance standards as conventional race tyres, and shows great promise for broader road applications.
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