We’re proud to be naming rights partner
of the Bridgestone World Solar Challenge
Since 2013, we have partnered with the World Solar Challenge and are excited continue our long-term commitment through to 2030. As the world’s toughest solar car competition, the event takes participants on a 3,000 kilometre solar powered journey from Darwin to Adelaide –every two years.
World leading event
A true test of endurance, the Bridgestone World Solar Challenge has fast become one of the world’s foremost solar technology and advanced engineering challenges. By pulling on their education in STEM, teams compete to design and create sustainable, innovative, solar powered electric vehicles, able to travel the mammoth distance from Darwin to Adelaide.
Global innovation leaders
Our partnership with the World Solar Challenge is part of our corporate social responsibility commitment, Our Way to Serve. Through that commitment, we aim to further mobility, support environmentally friendly technologies, and contribute to raising global leaders for the next generation.
Real world development
Our support of the Bridgestone World Solar Challenge goes deeper than Our Way to Serve. We use the event to develop and test new innovations and technology for the future, including low rolling resistance Ecopia developments to benefit the future of our passenger, SUV and truck tyres.