Media
Think Before You Drive
Think Before You Drive
Launched in 2005, the "Think Before You Drive" safety campaign focuses on simple road safety messages to help reduce road deaths, globally estimated at 1.2 million a year. The campaign partners; Bridgestone Corporation and the FIA Foundation, share the common goal of improving global road safety.
For Bridgestone Corporation, the campaign is an extension of the tyre safety educational activities that the Bridgestone Group companies conduct on a global scale.
For the FIA Foundation, the campaign builds on recent successful seat belt campaigning in Europe and Latin America.