New Bridgestone Select truck centre is all about the customer

New Bridgestone Select truck centre is all about the customer

Bridgestone Australia Ltd. has combined its new retail store format -- Bridgestone Select - with a huge site in Adelaide�s northern suburbs to deliver a truck centre that is all about the customer.

The Bridgestone Select site on the corners of Hanson and Cormack Roads at Wingfield covers more than 15,000m2 and offers seven dedicated B-double work bays.

Bridgestone Select at Wingfield S.A.
Bridgestone Select at Wingfield S.A.

Store manager Justin Purdie said considerable planning had gone into the design of the facility.

"Because we can cater for all sizes of trucks up to and including Road Trains, we put a lot of work into ensuring access to the site is easy for all trucks," he said.

"All of our bays are totally under cover and offer convenience without the hassle of uncoupling. There is no question that, with this facility, we can now maximise speed of operation and minimise down-time for drivers."

All air-lines are ground-installed and service equipment is based at both ends of the facility ensuring optimum working conditions for technicians. The site also carries a huge range of products including all Bridgestone and Firestone truck tyres and Bandag retreads.

There are also plenty of facilities for drivers with a dedicated waiting lounge with TV and refreshments plus shower and toilets.

"We now believe this is the largest truck tyre retail centre anywhere in Australia and New Zealand," said Justin.

"More importantly, convenience and service are the key requirements for our truck customers and we believe we now have the very best facility in terms of meeting and exceeding their expectations."


Inside the truck bays
Inside the truck bays

The new Wingfield site doesn't just cater for trucks with four work bays for passenger cars and four-wheel drives. And, as with all Bridgestone's innovative Bridgestone Select retail outlets, there are a few surprises awaiting first-time visitors.

For starters, Bridgestone Select immediately distinguishes itself from other major retail outlets by having a tyre-free showroom. New flooring, fixtures and a customer area with a comfortable lounge, plasma TV and fresh coffee completes the welcoming feel.

Large banners and matching brochures guide consumers through their options based on tyre use and lifestyle rather than simply presenting options by size alone - for example Family, Performance, Luxury, Touring, Off-Road or Urban SUV.

Completing the experience is the innovative approach to the sales process. Rather than be on opposite sides of a traditional counter, the Bridgestone Select experience places both retailer and customer at one of the free-standing computer 'pods' with information on-screen.

Bridgestone Select Wingfield is equipped with the latest tyre technology including Bridgestone's own Ultra Ride system.

The store is Bridgestone Accredited to service Runflat Tyres and services such as nitrogen inflation and battery tests will also be introduced as an option for consumers.

Bridgestone Select Wingfield

Corner of Hanson and Cormack Roads

Wingfield SA 5013

Phone 08 8348 9155

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