The New Bridgestone Potenza S001 - Ultra High Performance
(Adelaide, May 4th 2011) - When a tyre is chosen by famous manufacturers the calibre of Ferrari and Aston Martin, you know it must be good.
Now, Australian motorists have the chance to find out for themselves just how good the new Bridgestone Potenza S001 really is.
Already fitted as standard equipment to the Aston Martin Rapide and the Ferrari F458 Italia, the Potenza S001 is Bridgestone's flagship ultra high performance tyre for the world's top sports cars.
"Potenza is synonymous with motor racing success, and Bridgestone has a proud tradition of bringing our race-winning tyre technology from the track to the everyday tarmac," said Mr Nobuyuki Mieno, Bridgestone Australia Ltd's Group Chairman and Managing Director.
"The Potenza S001 is designed to give the world's most powerful vehicles even better handling than the Potenza RE050 it replaces.
"With factory fitments on the Aston Martin Rapide and Ferrari F458 Italia, the Potenza S001 clearly meets the challenging demands of both luxury sports cars and the new breed of extreme sport models. We're delighted to be bringing this exceptional tyre to Australia."
Sports response and driving precision
The unique character of the Potenza S001 is expressed on the outside tread area by the large, stiff ‘high grip' shoulder blocks which produce optimum road contact.
This handling performance is enhanced by the strong but lightweight insert in the bead area which increases longitudinal stiffness, generating the high braking force required, while maintaining vertical stiffness for cornering grip and ride comfort.
"Drivers will enjoy the remarkable steering response of the Potenza S001, which gives excellent feel behind the wheel balanced by outstanding high-speed stability provided by the off-centre straight rib tread design," said Claudio Sodano, National Technical Field Service Manager for Bridgestone Australia Ltd.
"The Potenza S001 also meets the strong trend towards more fuel efficient motoring with a lighter belt construction than the previous generation and reduced rolling resistance.
"Pattern noise is reduced by the even road contact provided by the new block design which minimizes noise emissions on contact with the road, combined with the latest groove and lug technology to suppress surface noise."
Tuned for the wet
Safety is assured by Bridgestone's latest premium wet technology, incorporated into the Potenza S001.
The wide groove design provides rapid water evacuation, aided by high-angle lug grooves to improve drainage of excess water from the rib area into the main grooves for hydroplane resistance. The angle of these lug grooves has been tuned to minimise block deformation during braking, thus maintaining the most effective braking edge and contact patch for maximum wet safety and control.
The Bridgestone Potenza S001 will be available in a wide range of sizes, starting at the 205/45R17 to suit vehicles such as the Mazda MX-5 through to the 245/40R18 for FG Falcon Turbo and Aston Martin DB7 right up to the mammoth 305/30R20 for the stunning Lexus LFA coupe. Premier marques such as Porsche, Mercedes-Benz and Audi are catered for, with the S001 suitable for vehicles such as the iconic 911, the Mercedes-Benz E350 and Audi R8.
The Bridgestone Potenza S001 is available now throughout Bridgestone’s retail network in the following sizes:
Bridgestone Potenza S001
| 205/45R17|| 225/35R18|
| 215/45R17|| 255/35R18|
| 225/45R17|| 265/35R18|
| 235/45R17|| 235/35R19|
| 215/45R18|| 275/35R19|
| 225/45R18|| 245/35R20|
| 245/45R18|| 265/35R20|
| 225/40R18|| 295/30R19|
| 235/40R18|| 275/30R20|
| 245/40R18|| 305/30R20|