Bridgestone Announces Tyre Printing Technology

Bridgestone Announces Development of Tyre Printing Technology

- New Technology of Color Printing on the Sidewalls of Tires -


Tokyo (January 13, 2012)-Bridgestone Corporation announced today that it has developed
a revolutionary new printing technology for tires that is different from any tire printing or
coloring process on the market today.

Until now, white rubber has been used on the sidewalls of tires to manufacture white ribbon
and white letter tires. This process requires the use of large amounts of white rubber to
prevent discoloration and to also maintain durability. This conventional manufacturing
process can also add additional weight to the tire.

Bridgestone's advanced tire printing technology consists of the layer to protect from
discoloration as the base, inks newly developed for this technology, and the layer to protect
from external damages on the surface. Through this new technology, Bridgestone can
realize the more creative showcase of tires while also considering environmental concerns
such as fuel efficiency, without any additional weight to the tire.

Bridgestone will continue to explore the many opportunities associated with this new tire
printing technology. As an example, original customer designs or photographs could be
printed on tire sidewalls and later removed or changed if a customer chooses.
Bridgestone plans to quickly bring this tire printing technology to market.