Our empowerment initiatives also focus on people having better access to education, training and reskilling to empower them to become road safety advocates in their communities in countries such as China, Malaysia, Singapore and New Zealand. There are also apprenticeship programmes in Indonesia and Australia to build a multi-skilled workforce.
Also, our road safety education programmes — such as EduTorque in Singapore and the Rotary Youth Driver Awareness (RYDA) in Australia and New Zealand, enable youth to have better access to road safety, as they promote responsible road safety behaviour. Elsewhere in Malaysia, there’s also tyre safety check education, while in Korea and China school children learn about the importance of safety.
In recognition of Bridgestone’s China & Asia Pacific (BSCAP) far-reaching achievements in making roads safer — improving lives and promoting education in the communities in which it operates — we have won 3 awards in CSR in 2019.
Bridgestone World Solar ChallengeEmpowering youths with a platform to use renewable energy, and to test future mobility.
The Bridgestone World Solar Challenge (BWSC) is not just the world’s premier solar car event, but a robust platform where the brightest young engineers get together to design, engineer and build the most innovative, efficient and durable solar-powered vehicle.
Our engineering partnership with Netherlands-based Lightyear is a prime example of how a WSC sponsorship of the Dutch Solar Team Eindhoven went on to collaborate with us to deliver Lightyear 0, the world’s first commercially-available long-range solar electric car.
Such collaboration also opens up opportunities for these astute young minds to get jobs in some of the most sought-after engineering, automotive and sustainable transport companies.
By providing a platform to inspire and enable young people to design solutions to solve some of the most critical issues the world faces, we also enable them to challenge conventional views about mobility and take a hard look at environmental issues. Ultimately, the auto industry offers them an opportunity to convert their vision to reality.