Through accelerating passion in our pursuit of mobility, we at Bridgestone will continue to generate
exhilaration and bring joy to people all over the world, now and in the future.


Bringing exhilaration and driving excitement as we push the limits of tyre performance.

Bridgestone’s commitment to domestic and overseas motorsports stems from the pursuit of a perfect car. Its renowned tyre brand Potenza is synonymous with the thrill of Motorsports.

This association has resulted in a legacy with OEM brands such as Lamborghini, Maserati and Ferrari.

We continue to excite car manufacturers, dealers and audiences at every innovative turn with race participation events like the NTT INDYCAR® SERIES, the Endurance World Championship (EWC) and the Super GT to name a few.

Through such partnerships with renowned car names – and through the use of proprietary virtual tyre modelling – we have been able to come up with exciting Potenza variants, in a shorter development time, using less resources.

This has helped us excel and produce consistent strong showings against competing tyres. In tests carried out by independent TÜV SÜD in 2020 for example, the Potenza posted the best lap times with judges highlighting the “almost perfect handling characteristics”, as a key factor. Other independent tests from the Auto bild and Asia’s Ultimate Tyres Award (AUTA) have led to similar conclusions, with Bridgestone winning the 2022 Ultra High Performance and Overall Tyre of the Year.

Potenza’s great race heritage arouses and amplifies passion, sparking joy in the driving journey both on the track and on the road. We will continue to help drivers beat racing times, pushing the vehicle to the limit across the finish line.


A legacy of adrenaline-pumping action and racing pulses on the international stage.

Bridgestone has a long legacy of some 60 years of being synonymous with the buzz of Motorsports, including participation at the Japan Grand Prix, INDY500, Moto GP, Super GT and F1. With our logos emblazoned on tyres screeching around courses all over the world – and podium finishes with legendary names behind the wheel – we have converted passion into glorious victories, turned dreams into realities.

Combining technical prowess and proven ground technologies – and using this opportunity as a springboard – we strive to meet the exacting quality demands of premium brands to produce tyres of extreme calibre and performance. Ultimately, we want to create euphoria on the greatest stage – as our 69-time Firestone victories in Indy500 attest to.

While the thrill of races inevitably stirs senses, we’re moving to an equally-important frontier – that of sustainability, as we look at Motorsports from a different lens. For example, we are looking to participate in more endurance-type races, like the Suzuka 8 Hours Endurance Race. Also, the Bridgestone World Solar Challenge is aligned with this goal, with sustainability its core motivation.

With passion, purpose and determination, our innovative pursuit of finesse and extreme performance strives to also reach new performance highs on the environmental front, so that the joy of driving is sustained and enjoyed for generations to come.

Bridgestone World Solar Challenge

Enabling technology and passion to take solar power into pole position.

The Bridgestone World Solar Challenge is the world’s premier solar car event where young engineers use only the power of the sun to design, engineer and build the most innovative, efficient and durable solar-powered vehicle. Spanning 3,000 kilometres over five days across the harsh Australian outback, the BWSC brings the world's foremost challenge of sustainable transport to life.

Bridgestone’s support of the World Solar Challenge (WSC) since 2013 – and partnership extension for another 10 years – is testimony to our mission of contributing to society and the communities we operate in through investing in today’s youth, and, with new innovative solutions that are environmentally-friendly to support the conservation of limited resources on our planet.

In championing alternative sources for future mobility – with competition to stir emotion and stoke excitement – we want to kindle hope and deliver joy among participants, enthusiasts and fans.

Beyond the event itself, our passion is leveraged to heighten interest and engagement with renewable energy as a current topic for the future of mobility. The very nature of the BWSC – from engineering, data crunching, the ecology, and geography, to weather conditions – is a self-contained lesson in technological innovation in mobility.
Our Website uses cookies to ensure you get the best experience.
Learn More