Although the automotive industry is perceived to be one of the biggest users of limited natural resources, Bridgestone practises the converse, believing in a circular economy which looks to clean alternatives such as biomass fuel, hydrogen, ammonia, and of course, solar. Together with car manufacturers, we aim to optimise renewables to minimise our carbon footprint.
In other instances, we have also teamed up with manufacturers such as Lightyear, Nissan, Mercedes and Volkswagen to achieve enviable driving distances powered by our ENLITEN Technology. These feats of longer distances travelled more efficiently not only have fuel saving implications for combustion vehicles, they also achieve extended battery life for electric vehicles. Either way, they mitigate valuable fossil fuel depletion from the environment.
ENLITEN Technology also boosts material circularity through retreading for truck and bus tyres to preserve resources and deliver improved wear rate, with no compromise to safety and performance. All this helps Bridgestone take big strides towards maximising resource use and enhancing the future of mobility.
Retread/BandagAdopting tyre retreading as a holistic means to manage scarcity by recycling and conserving resources.
At Bridgestone, we actively search for solutions to overcome land and resource degradation, depletion and scarcity. Our retreading of tyres – where tyres are given a new lease of life instead of being replaced by new tyres – is a big step towards being more sustainable.
As natural resource extraction takes a heavy toll on Earth, we are conducting experimental trials on recycled materials to reduce our dependence on other raw materials – including synthetic rubber. All such efforts are aligned to our Long-Term Environmental Vision 2050 of valuing natural resources and using more sustainable materials.
Bridgestone World Solar ChallengeProving solar power as a viable, clean alternative energy source for the mobility industry.
With the depletion of finite resources like fossil fuels, preserving our environment needs innovative solutions that harness renewable energy to keep the world moving – and with less cost to future generations.
The BWSC offers a veritable proving ground for how different facets of future mobility can be leveraged, while preserving our limited resources. It challenges current conventions and demonstrates the potential for ground-breaking sustainable mobility technologies. Lightyear One – the longest range solar powered vehicle borne out of the World Solar Challenge – is testimony of the viability of solar as an alternative source.
By drawing attention to – and amplifying the message of – the need to adopt cleaner renewable resources, Bridgestone is championing the call for innovative solutions to address the planet’s scarcity problems.