Twelve and counting...
For the twelfth straight year, Bridgestone has been named Australia’s Most Trusted Tyre Brand by Reader’s Digest readers.
Every year since 2000, Reader’s Digest has published its' list of Australia’s most trusted brands based on the opinions of thousands of Australian readers. Covering everything from sunscreen to superannuation, the annual list has become a reliable barometer for Australia's most trusted brands across more than 65 product and service categories.
Independently conducted by Catalyst Research, 2025 marks Bridgestone's twelfth consecutive year as Australia’s Most Trusted Tyre Brand, making us the only tyre manufacturer to be featured on the list since the tyre category was introduced in 2014.
Continuing to innovate across an extensive range of passenger, SUV, 4x4, truck and bus tyres, Bridgestone Australia and New Zealand Managing Director Heath Barclay said the award was recognition of the company's commitment to serving society with superior quality.
"We have a commitment to our customers to provide safe, reliable and quality tyres, backed by transparent and expert service across our network. Being named Australia's Most Trusted Tyre Brand for a 12th time is recognition that we continue to deliver on this," he said.
Bridgestone and Bandag: Trusted Traders
Having regularly exceeded international supply chain security and trade compliance standards, Bridgestone is proud to have been the first tyre importer to gain the 'Australian Trusted Trader' accreditation.
As an Authorized Economic Operator, the accreditation gives us priority processing at the Australian border, ensuring streamlined and timely product delivery.
The Australian Trusted Trader accreditation for the Bridgestone and Bandag brands are another example of how we benefit from being a responsible company, committed to our vision of serving society with superior quality.
