Planet Ark Endorses
Bridgestone Ecopia EP100 has become the first tyre in Australia to be endorsed by leading environmental foundation Planet Ark, renowned for its numerous successful campaigns such as National Tree Day and Cartridges 4 Planet Ark.
Planet Ark is committed to working with businesses and the broader community to highlight simple ways in which people can reduce their impact on the planet – such as choosing Bridgestone Ecopia EP100, a passenger car tyre that lowers CO2 emissions by increasing vehicle fuel efficiency.
“Planet Ark endorses the Ecopia EP100 range of tyres as they will save fuel, thereby reducing greenhouse gas emissions and air pollutants,” said Rebecca Gilling from Planet Ark.
Prior to its launch, Ecopia EP100 was put through rigorous and extensive independent testing in accordance with ADR81/02, the Australian standard for measuring fuel consumption and emissions.
The tests proved that Ecopia EP100 can reduce fuel costs by up to 5.7% when compared with standard tyres.
In addition to the fuel saving benefits, the tests showed that Ecopia EP100 can also reduce CO2 emissions by up to 5.8% when compared with standard tyres. This means that, by using Ecopia EP100, the average motorist could reduce their CO2 emissions by up to 400kg over the life of their tyres.
Ecopia EP100 achieves this by utilising the results of Bridgestone’s global research and development of Low Rolling Resistance technology.