Is it possible to reduce your fuel consumption simply by changing your tyres?

With Ecopia it is.

Using our global research capabilities and cutting edge technology, we have created a lower rolling resistance tyre – without compromising on the quality and safety that Bridgestone is renowned for.

Less fuel required to roll the tyre also means less CO2 emissions. Making Ecopia the smarter choice for everyone.

Watch Ed Ordynski demonstrate Ecopia PZ-X’s superior rolling resistance

Ed Ordynski - Former Australian Rally Champion, takes us through a rolling resistance test drive comparing Ecopia PZ-X with low rolling resistance tyres to three other well known brands. The test clearly demonstrates the superior rolling resistance of the Bridgestone Ecopia PZ-X over other fuel saving tyres.

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Bridgestone Ecopia - Save up to 5.7% of your Fuel Costs

Independent testing to the ADR 81/02 test standard demonstrated Ecopia EP100 delivers a fuel saving of 5.7% compared to a conventional tyre.^

^Product independently tested in accordance with ADR 81/02 on 2009 Toyota Corolla fitted with tyre size 195/65R15. Actual fuel consumption and CO2 emissions depend on factors such as traffic conditions, vehicle condition and driving style. Ecopia EP100 fuel consumption test performed against conventional competitor tyre.

Lower rolling resistance enables Ecopia EP100 tyres to roll 42% further* than conventional tyres.

Bridgestone Ecopia compound features state-of-the-art reinforcement particle technology which reduces heat build up and in turn reduces rolling resistance.

*Rolling resistance test conducted in 2010 by Bridgestone New Zealand using 2 identical VW Golfs fitted with tyres size 195/65R15. Both vehicles were rolled down a ramp from a height of 1.1m (back wheel height). The vehicle fitted with Ecopia tyres travelled an average of 85m and the vehicle fitted with conventional tyres travelled an average of 60m. This was a difference of 42%.

Advanced Ecopia technology

It is Bridgestone’s advanced lower rolling resistance compound technology which sets Ecopia apart.

Conventional tyre

Friction between carbon molecules generates heat and leads to energy loss.

Ecopia’s lower rolling resistance

The polymer and carbon molecules fuse together in an optimal arrangement to minimise energy loss from heat.

Advanced Ecopia PZ-X compound

The microparticle silica in the Ecopia PZ-X compound further improves dispersion of the particles, reducing energy lost to heat. This further improves rolling resistance, maximising fuel efficiency.

Bridgestone Ecopia - Protecting you and the environment

As drivers, we all have a responsibility to try to lessen the impact of our vehicles on the environment.

As part of Bridgestone’s commitment to this, we have created a tyre that saves fuel and reduces a vehicle’s impact on the environment - without compromising on Bridgestone’s legendary quality and safety.

Utilising our global research capabilities and cutting edge technology, Bridgestone have created a lower rolling resistance tyre that maintains the high quality and safety standards that Bridgestone are renowned for. Rolling resistance is the force required to roll a tyre.

The more resistance, the more fuel is required to power the vehicle and the more CO2 emissions are emitted.

The lower rolling resistance of Ecopia improves your vehicle’s fuel efficiency and reduces the amount of CO2 emitted into the environment.

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Passenger Tyres

Ecopia EP100

Bridgestone  Ecopia EP100

The lower rolling resistance of ECOPIA EP100 improves your vehicle's fuel efficiency and reduces the amount of CO2 emitted into the environment.

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Ecopia PZ-X(C)

Bridgestone  Ecopia PZ-X(C)

With class leading rolling resistance from the new compound and a unique construction, the PZ-X leads the Ecopia range for eco-friendliness and safety

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Ecopia EP150

Bridgestone  Ecopia EP150

The Ecopia EP150 is a high quality low rolling resistance tyre designed to deliver excellent fuel economy and low noise

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SUV & 4X4 Tyres

Ecopia EP850

Bridgestone  Ecopia EP850

The Ecopia EP850 is a fuel efficient SUV tyre with good all round performance. The ideal tyre for city and highway driving, it offers excellent grip and handling in wet and dry, plus long wear life.

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Copyright Bridgestone Australia Ltd. 2007