Adrenalin Control Freak transforms on the silver screen

He's been seen on thousands of computers around Australia -now Bridgestone's Adrenalin 'Control Freak' is storming across the country's cinemas.

The viral animated video, produced to promote the all-new Bridgestone Potenza Adrenalin RE001 range of tyres, is now supporting the hugely popular Transformers movie across more than 360 movie screens.

The 30-second animation shows a Nissan 200SX transforming into the Adrenalin Control Freak and will be shown before the feature.

The $150m film, which features Steven Spielberg as Executive Director, broke the box office record for the highest-grossing opening week for a non-sequel when it opened in the US on July 2nd and is already a hit in Australia  

"The Control Freak is a perfect fit for the Transformers movie. He's a bit of a cyborg super-hero, just like the stars in the film," said Stanley Toh, National Marketing Manager for Bridgestone Australia Ltd.

"He also sums up what the Potenza Adrenalin RE001 tyre is all about. It delivers total control for any driver, in any car, at any speed, through any corner - making everyone a control freak."

The Adrenalin Control Freak

The Adrenalin range suits a vast array of cars on Australian roads including anything from smaller cars such as Corolla, Lancer and WRX through to Falcons, Commodores and other large sedans.